Family-owned since 2005
Who We Are
Our Founders
Marty Langenderfer
CEO & Co-founder
Marty Langenderfer is CEO and Co-founder of Spavia. Marty is driven to create innovative concepts that achieve excellence through technology, marketing, operating systems and scalable growth. As an entrepreneur, Marty has an unorthodox background starting first as a CPA at a big six accounting firm which then transitioned into an MBA at Cornell University’s Johnson Graduate School of Management. Shortly after, he joined American Airlines’ Sabre Division where he helped found Travelocity. Lessons learned from creating a world recognized brand helped Marty grow into his next venture as VP of DISH Network, where he focused on marketing, customer loyalty and customer service. During his tenure as an executive, the company grew from less than one million subscribers to over ten million. Marty’s years of expertise in finance, marketing, and operations enables him to lead the Spavia National team in delivering excellence.
Allison Langenderfer
President & Co-founder
Allison Langenderfer, President and Co-founder of Spavia, leads with passion in design, creativity, and spa retail. A Cal Poly San Luis Obispo graduate with a marketing focus, she embraces a "learning by doing" philosophy. Before Spavia, Allison excelled as a Macy’s buyer and regional manager, followed by a 12-year career in pharmaceutical sales. She drives Spavia’s mission through Spavia Cares, franchisee support, and an expertly curated retail experience. She is also deeply passionate about fostering a strong culture and sense of community within Spavia, creating a welcoming environment for guests, team members, and franchise partners. With a market-driven approach, she brings world-class skincare, relaxation products, and gifts to Spavia’s retail. Her greatest success? Raising three children now launching careers of their own.
Your Support Team
Alisa Anderson
Vice President of Franchise Development
Alisa brings 30 years in sales, marketing, and business development, including 15 years in franchising and time as a multi-unit franchise owner herself. A U.S. Air Force veteran, she has spent her career helping brands grow and helping entrepreneurs become owners. As Vice President of Franchise Development, Alisa leads Spavia's franchise growth, guiding prospective owners from their first conversation through opening. Off the clock, you'll find her at Pilates, traveling, enjoying the outdoors, or spending time with her grandchildren.
Heather Holland
Chief Operating Officer
Heather brings over 20 years of executive operations leadership across wellness, hospitality, and franchising. She previously served as Chief Operating Officer of CorePower Yoga, scaling the company from 89 to 225 studios across 20 markets, and earlier led people, training, and legal operations at Le Pain Quotidien during its global expansion. A UC Berkeley graduate with a JD from the University of Colorado, she has built her career at the intersection of hospitality, wellness, and franchise operations. As Chief Operating Officer of Spavia, Heather leads company-wide operations, partnering with franchisees and the national support team to drive operational excellence, member growth, and continued brand expansion.
Jessica Hartman
Director of Spa Services
With over 15 years of experience in a franchise system, Jessica specializes in market research for services, products, and equipment. Her expertise enhances operational efficiency and supports the development of popular treatment protocols, making her a key contributor to our team's success.
Spavia Cares
Our focus on community has always been central to our growth. With every new Spavia, our team actively works to become part of the neighborhoods we serve. With philanthropic efforts, small business relationships, and community engagement, Spavia has worked tirelessly to better the community we care for.
Our Responsibility
In life, gratitude and generosity of spirit are the greatest gifts we can give to ourselves and others. Spavia is committed to creating stronger communities, happier neighborhoods, and a better world than when we found it.
Frequently Asked Questions
Who founded Spavia Day Spa?
Spavia was co-founded by Marty Langenderfer (CEO) and Allison Langenderfer (President). Marty brings expertise in finance, marketing, and operations from his background at Cornell University, Travelocity, and DISH Network. Allison leads with passion in design, creativity, and spa retail, drawing on her experience at Macy's and in pharmaceutical sales.
How long has Spavia been in business?
Spavia has been serving guests for over 20 years, bringing luxury spa treatments and amenities found at world-class resorts to local communities across America. The brand has built a network of Spavia Members who enjoy monthly treatments.
What is Spavia Cares?
Spavia Cares is the brand's community-focused initiative. With every new location, the team actively works to become part of the neighborhoods they serve through philanthropic efforts, small business relationships, and community engagement.
What leadership and support team does Spavia have?
Spavia's support team includes a Chief Operating Officer with 20+ years of executive operations experience in wellness and franchising (formerly COO of CorePower Yoga), a Vice President of Franchise Development with 15 years in franchising and experience as a multi-unit franchise owner, and a Director of Spa Services with over 15 years of franchise system experience specializing in market research for services, products, and equipment.
A brand earning recognition.
See awards & pressInc. 50002026 · No. 3,221
Newsweek Readers’ Choice2026 · Top 10 Best Massage Chain
FranServe2026 · Fran-tastic Brand
Alisa AndersonYour first conversation.
A real person.
Let’s explore what comes next
Your questions.
A conversation worth having.
Talk through your goals, your market and whether owning a Spavia is the right fit.